The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job by David Lindahl & Jonathan Rozek

Author:David Lindahl & Jonathan Rozek [Lindahl, David & Rozek, Jonathan]
Language: eng
Format: epub
Tags: Business & Economics, Entrepreneurship
ISBN: 9780470633953
Google: 8gM7hNHmxV0C
Amazon: 0470633956
Publisher: Wiley
Published: 2010-08-05T04:00:00+00:00

Building Block Seven: Set Up an Effective E-Mail System

“Oh, I have e-mail already so I can skip this section.” That would be a big mistake,

because having e-mail as a private citizen and having e-mail as an information marketer

are two very different beasts. In a later chapter I wil discuss the content you need to have

in your e-mails in order to make the most money, but right now let’s talk about the system

you must put into place.

Home E-Mail Accounts

The chances are good that you have had a Hotmail, AOL, Comcast, or similar e-mail

account at some point. When you sign up for home Internet service your vendor—also

known as an Internet Service Provider or ISP for short—wil give you home e-mail

accounts.

And they do mean home account, because they get very cranky when you start to send

lots of commercial e-mail from your home account. How do they know it’s commercial e-

mail? They can detect commercial e-mail in two ways.

First, the ISPs scan your outgoing e-mails for certain words that tel them you are

sending commercial e-mail. It’s not a certainty but a statistical probability that if your e-

mail uses combinations of stop words like free, buy, product, guarantee, cost, payment,

discount, and hundreds of other words, you’re probably not talking to Grandma but to a

potential customer.

Note: Don’t just try to avoid the few words I mention above because the list contains

hundreds of words, and it varies from ISP to ISP. The bottom line is they know when

you’re sending a nonpersonal e-mail.

Second, the ISPs monitor if you send a single e-mail to one person or that same e-

mail to many dozens, hundreds, or thousands of people al at once. Their systems light

up like a Christmas tree if you not only have those stop words in your e-mail, but you’re

also sending the exact same text to even just a dozen people in short order.

The least-bad thing that wil happen to you if you send that sort of e-mail is it wil reach

your ISP’s red-flag system but they wil not al ow it to leave their servers and be sent to

the recipient addresses. They may or may not even tel you that they refused to send the

mail, by the way.

The next bad thing that can happen is your ISP wil not al ow you to send e-mails at al ,

or they may boot you off the e-mail system entirely.

It gets worse. Even if you somehow manage to get the e-mails through, you’l

encounter another whole set of e-mail filters on the other end—the recipient end.

Therefore, if Comcast, for instance, notices that suddenly hundreds of its customers are

receiving the exact same e-mail with al those same stop words in each e-mail, they

might either delay or reject those e-mails from al of the Comcast e-mail accounts. If

they’re feeling particularly frisky they wil ban any of your future e-mails from ever

reaching any Comcast accounts! They won’t even bother to tel you but suddenly none of

your Comcast customers has heard a peep from you, nor wil they ever again.

I use Comcast as an example but most of the other big ISPs like AOL, Hotmail, and

Gmail work the same way.

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