The Sh*t They Never Taught You: What You Can Learn From Books by Jones Adam & Ashton Adam

Author:Jones, Adam & Ashton, Adam
Language: eng
Format: epub
Publisher: What You Will Learn
Published: 2021-09-17T16:00:00+00:00

CHAPTER 60

Trends Of The Future

“This is not a race against the machines.

If we race against them, we lose.”

Inspired by: The Inevitable, by Kevin Kelly

Jesus died at 33 and (so the story goes) he rose from the dead three days later. Let's imagine that he changed his mind and decided to come back a millennium later instead, in the year 1000 AD. Jesus would find himself in a pretty familiar world to what he left.

Now, let’s think of another person, your Great Grandpa George, who was 33 years old in 1921. Imagine if he entered a time-travelling machine and zoomed forward just a century, to 2021. Stepping out of the machine, he sees iPhones, computers, drones whizzing around and jets flying overhead. The world would almost be incomprehensible. Technology is moving fast. Things that were considered 'make-believe' for Great Grandpa George are no longer a fairy tale.

Now, extrapolate this speed of technology and imagine the change that you’ll see in your own life. Established industries will be blown apart, old business models will no longer work, entire occupations will be made redundant, and some people’s livelihoods will disappear without a trace.

The best products of 2050 haven’t been invented yet. People in 2050 will look down at their wearables through virtual reality contact lenses, downloadable avatars, AI interfaces and will say: “you didn’t really have the internet back then, you were still on the beta version”.

Some people will wonder: “Can you imagine how awesome it would have been to be an innovator in the 2020s? It was a wide-open frontier! If only I realised the opportunities back then”.

There has never been a better time to be an innovator. You’re not too late. Change is just ramping up.

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So far we’ve looked at the philosophy behind innovation - creating your own Blue Ocean. Then we looked at what attributes you need to be the person who innovates - the ability to be a contrarian and go against the grain. Plus, we looked at the specific technologies that are converging right now - the waves that will drive future growth. Now, let’s look at the trends, as outlined by futurist Kevin Kelly. These are trends that have been building for the past few decades, and they are the trends that will build the next few decades. While we can’t predict exactly what is coming next, we can be pretty sure these trends will continue to strengthen. Those that can harness these trends are the ones that will invent the future.

Becoming

We’re moving from fixed products to upgrading services and subscriptions. We don’t buy videos and DVDs anymore - we’re buying Netflix and Amazon Prime subscriptions that are continually repopulated with new content. Technological life in the future will be endless updates and upgrades. We all hate getting those notifications on our phones and laptops telling us there’s a new version of our software we need to upgrade to… but if we want things to improve, we need to cop it. When you buy a piece of

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