The SEO Playbook for Local Businesses: Success Strategies to Reach the Top Rank by Kenny Eliason

Author:Kenny Eliason [Eliason, Kenny]
Language: eng
Format: azw3
Published: 2020-06-14T16:00:00+00:00

Of course, there are thousands more review sites that are niche-specific. Some are even location-specific, so you can make very good use of them.

No matter what industry you are in, there is probably a review site designed specifically for it. For more popular industries, such as dentists or restaurants, there are usually multiple sites.

Do a little research to find out where your competitors are getting feedback and make sure you suggest to your customers that they leave feedback on these sites, as well. Some review sites are fairly obscure, and no one really pays much attention, so focus your efforts on the most popular ones .

Blog reviews

Another option for reviews is through blogs. When a blogger reviews your company, you gain additional publicity. While many people will write about your products or services without prompting, you may also send a sample in exchange for a review.

It can be very time consuming to find bloggers, contact them and send out samples, then follow up. Chances are, you have minimal time for this. If that’s the case, you may want to set up an account on a site that provides access to bloggers for you!

This type of site allows companies to post what they are offering for free. Bloggers can apply to receive a free sample of your product in exchange for an honest review.

You will need to be ready ahead of time with the products you want to give to the bloggers. Once you have selected the best bloggers for the job, you will need to ship out the products. Keep track of everyone you send something to. You will probably need to follow up on at least a couple .

It’s possible to avoid some issues by making sure you set a posting deadline for the review. Discuss this with the bloggers and if the review is not up by the review date, gently remind them via email that there is no hitting

Some blogs are more popular than others and these are the ones you really want to get noticed on. They will have more traffic than the smaller sites and a single recommendation from a major blogger can result in thousands of sales.

In addition to the other benefits of being mentioned on a blog, you’ll also gain a backlink, which can really work in your favor. Search engines like high quality backlinks and recommendations.

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