The SEO Battlefield by Anne Ahola Ward

Author:Anne Ahola Ward
Language: eng
Format: mobi, epub
Publisher: O'Reilly Media, Inc.
Published: 2016-11-16T16:00:00+00:00

The Future is Near

Old SEO practices meant a huge emphasis on keywords. Because of the popularity of mobile and speech to text the focus for a program should be more on natural language. Don’t get hyper-focused over particular short-form keyword searches unless you’re convinced by overwhelming data it is generating revenue. The field of search engine optimization was once focused on one major goal; harvesting intent from search.

The emerging practices of search marketing involve more than capturing what people are already looking for, because there are many new places for sites to get found. Acquisition strategies within programs now often include generating intention as well as capturing it.

We know that SEO will continue to evolve through different devices and platforms. I believe that search will be powered by voice on mobile more and more in the next few years. The inputs and outputs are changing for search, the data layers are being mapped cannot be yet understood or correlated. We’re not just in text-land anymore, Dorothy. Search never truly was a text-only game, input methods like images, voice and video content can be optimized for search. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Voice is consistently overtaking it’s own numbers, month over month.

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Digital assistants have begun offering a safer way to look up information while driving or multi-tasking.

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