The Sell by Fredrik Eklund

Author:Fredrik Eklund
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2015-03-18T04:00:00+00:00

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Today social media accounts for more than a quarter of my business. It’s not just important; it’s crucial. Every developer, numerous journalists, and most of my top competitors follow me, and if they don’t, I think they are missing out. Whenever I have a meeting with anyone, I look them up on various social media platforms and study their life. I invite them to follow me, to join my world, which is now our world to share. That’s why it’s both exhilarating and scary at the same time. Soon you really are connected to a lot of people, people that can make you very rich. I befriended Andy Cohen on Facebook before I was cast for Million Dollar Listing New York, Ivanka Trump before I sold Trump SoHo, and Bruce Littlefield before we met to discuss doing this book together.

Here’s something I’ve realized. Ninety-three percent of the people using social media have no training in it. That’s right. Only 7 percent of you holding this book have training in social media compared to 100 percent of you who were taught to read. I certainly don’t have any training in social media. Almost all your friends on Facebook have no training in how to use it either. We speak English and do math, and we learned how to do that in school. We drive cars and ride bikes, and someone taught us, right? But in social media and its numerous platforms, nine out of ten of us have had no training in how to actually do it. Considering how many of us use it, and the amount of time we use it, that’s kind of absurd, don’t you agree?

I taught myself social media through years of homeschooling. I’ve studied it, analyzed it, dissected it, experimented with it, failed at it, and aced it. For now. It’s continuing to evolve, and every day it gets more complicated or easier to use depending on how you look at it. To me, finally after all these years, it’s all really fun; and like a flashing, spinning, winning Las Vegas slot machine, that has paid off. Big! In fact, I’m writing this sentence right now, and the book you’re now holding is already sitting at the top of the sales charts on the two largest book sites in the world. I haven’t even finished writing this line and it’s a bestseller! How’d that happen? Two words: social media. Actually three words: only social media. I posted and promoted the cover of The Sell through my social media platforms and then engaged with my followers and watched the sales click. No magazine articles, no TV appearances or radio interviews, no print ads, no nothing. Just social media.

My book agent and publisher say they think this is the first time a nonfiction author has become number one in presales months before the book is even out—from a single social media post. Another somewhat historic example is when I launched sales of my new development in

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