The Routledge Companion to Intellectual Capital by Guthrie James & John Dumay & Federica Ricceri & Christian Nielsen

Author:Guthrie, James & John Dumay & Federica Ricceri & Christian Nielsen
Language: eng
Format: epub
Publisher: Taylor & Francis Ltd
Published: 2017-09-14T16:00:00+00:00

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Findings of the case analysis

Snapshot of competitive advantage and intellectual capital 2008

The case companies were divided into three groups based on their specific capabilities: (1) technology-based production capability; (2) information capability; and (3) marketing capability. Table 15.2 summarizes what the case companies indicated were the drivers of competitive advantage and the strategy they adopted to obtain advantage in position and performance.

Type 1: Technology-based production capability

The first group of companies shares similarities in that they are in a niche market with specific demands for products, they are in competition with very large companies in this market, and they were founded based on the experience and know-how of the founders and staff in the same industry. The three companies each adopted different strategies to survive and win in such a market.

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