The Rise of the Platform Marketer by Craig Dempster
Author:Craig Dempster
Language: eng
Format: mobi, epub
ISBN: 9781119059721
Published: 2015-04-20T00:00:00+00:00
Fundamental Knowledge and Best Practices
It's important to understand how to leverage programmatic technology in order to get the best results. From media buying methods to inventory quality, from analytic insights to various pricing models; due to the complexities involved, many agencies and marketers are misusing programmatic technology. The following sections review the fundamental knowledge required, as well as the best practices necessary to maximize results.
The “Plumbing” Behind Media Buying
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