The Quick-and-Easy Web Site by Paula Peters

Author:Paula Peters
Language: eng
Format: epub
Tags: ebook, book
Publisher: Adams Media, an imprint of Simon & Schuster, Inc.
Published: 2008-07-15T00:00:00+00:00

Fact #1:

Fact #2:

Fact #3:

Fact #4:

Are you allowed to add more than four facts? Of course. If you come up with some really exciting things you want to tell your customers about, you can include as many as eight. But I would not exceed eight facts—any more, and you are at risk of losing your reader. People get bored and move on. If you want to include more than eight facts, add a separate page to your Web site.

Now look back over your facts. Read them out loud, if that helps you to visualize how they will sound to your customer. Make any revisions that you feel are necessary, after seeing them all together. If you see any facts that are not complete sentences, now is the time to fix them. Make sure they start with a capital letter and end with a period.

When you feel good about your facts, you are ready to string them together into paragraphs. Your goal is to come up with two paragraphs of two sentences each.

Start first with the one fact on your list that seems most exciting to your customers. Which one stands out for you? Which one grabs your attention? Whichever one you choose, circle it now. This will be your introductory sentence.

Why Can This Page Be Written in Any Order?

The fun thing about writing marketing materials—including Web sites—is that the structure is loose and simple. Many things are acceptable in marketing writing that are not acceptable in other writing, such as academics and business writing. The rules are much more relaxed.

The next time you look at an ad in a magazine, or watch a commercial on TV, pay attention to the way the information is presented. You will find that it is often not presented in any order! So don’t worry about writing perfectly—just get the ideas out on paper. You can always edit them later.

Once you get the introductory sentence down, the rest of the facts can be included in any order. (Yes, I said any order! ) Just add one fact after your introductory sentence to complete that paragraph, then move on to the next paragraph, and add your next two facts. You can edit them later.

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