The Public Relations Handbook by Robert L. Dilenschneider

Author:Robert L. Dilenschneider [Dilenschneider, Robert L.]
Language: eng
Format: epub
ISBN: 9781637740620
Publisher: BenBella Books
Published: 2021-11-18T00:00:00+00:00

STRATEGY

In a world this stressed, immediate, and unpredictable, the role and value of workforce communication has exceptional importance. Employees hear the news first, and they are fully equipped to have intelligent conversations that day with customers, partners, or anyone in their sphere of influence. More than ever, internal communication has to create true believers—clear on the core values and what we stand for, a desire to contribute to the higher purpose of our company and role in the world, and with a genuine belief that they have a voice, and it’s heard and respected.

—Mark Harris, global communications advisor, Xero software; retired VP, IBM Consulting; United Press International (UPI)

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