The Promotion of Education by Valerie Harwood & Nyssa Murray

Author:Valerie Harwood & Nyssa Murray
Language: eng
Format: epub
ISBN: 9783030253004
Publisher: Springer International Publishing

During the formative research , a design brief for the logo was devised that was based on discussion and feedback with representatives from the priority group. The Lead My Learning logo was created based on this design brief by artist John Raymond Johnson, a Warumungu/Wombaya Man employed by the graphic designer.

Strategic Goals and Objectives

As described in Chapter 3, Lead My Learning was created using a critical cultural social marketing approach that adapted social marketing techniques to create an educational promotion campaign for use with parents who have experienced educational disadvantage and who have young children. The need for such a campaign was identified based on the very limited work that has been done on widening participation with this cohort of parents and their young children.

Social marketing strategies were utilised in the Lead My Learning campaign to deliver ‘education promotion’ to LSES families with young children, and in some places, indirectly to childcare professionals. The strategic goals and objectives of the Lead My Learning campaign are to better understand how these parents view education, and to devise innovative strategies for educational engagement by focussing on parents’ participation in their child’s learning.

Lead My Learning had a strategic goal to promote educational futures. One of the key strategies built into all campaign promotional products was to increase parents’ recognition of their capacity to support their children’s learning. This was communicated using supportive learning tools such as to be confident with learning strategies. The learning tools included provision of two online resources: Lead My Learning Facebook Page (a public page) and the Lead My Learning website. Strategies also involved the following activities.

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