The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott

Author:David Meerman Scott
Language: eng
Format: mobi, epub
ISBN: 9781118827857
Publisher: Wiley
Published: 2014-08-17T16:00:00+00:00

Good for You, but What about the Rest of Us?

While doing business without salespeople like Tesla and Atlassian might seem tempting, for many organizations that's just not possible. After all, both of these companies were founded using a model that doesn't rely on salespeople. When you establish a new start-up, you can build the entire infrastructure around a business model that does not have a sales team. That's very different from taking an existing company with an army of salespeople and making the change.

But running an existing sales team doesn't mean you must continue to follow the same old paradigm. After all, buyers are in charge. In the next chapter, we'll look at agile sales with examples of companies implementing quick, flexible, real-time sales, and suggest ways that you can implement this ideal in your organization.

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