The New Rules of Marketing and PR by David Meerman Scott

Author:David Meerman Scott [Scott, David Meerman]
Language: eng
Format: epub
ISBN: 9781119651604
Publisher: Wiley
Published: 2020-03-14T00:00:00+00:00

Ways to Get Your Information Out There

Here are some of the common forms of content you might consider creating (there may be others in your niche market). We’ve seen many of these media in earlier chapters, but let’s focus now on how they can help your company establish itself as a thought leader.

Important note: You don’t have to do all of these! This is just a list to get you thinking.

Blogs

As we’ve already seen, a blog is a personal website written by someone who is passionate about a subject and wants the world to know about it. The benefits rub off on the company that the blogger works for. Writing a blog is the easiest and simplest way to get your thought leadership ideas out and into the market. See Chapter 15 for information on how to start your blog.

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