Loading...

The New Rules of Marketing and PR by David Meerman Scott

The New Rules of Marketing and PR by David Meerman Scott

Author:David Meerman Scott [Scott, David Meerman]
Language: eng
Format: epub
ISBN: 9781119651604
Publisher: Wiley
Published: 2020-03-14T00:00:00+00:00


Ways to Get Your Information Out There

Here are some of the common forms of content you might consider creating (there may be others in your niche market). We’ve seen many of these media in earlier chapters, but let’s focus now on how they can help your company establish itself as a thought leader.

Important note: You don’t have to do all of these! This is just a list to get you thinking.

Blogs

As we’ve already seen, a blog is a personal website written by someone who is passionate about a subject and wants the world to know about it. The benefits rub off on the company that the blogger works for. Writing a blog is the easiest and simplest way to get your thought leadership ideas out and into the market. See Chapter 15 for information on how to start your blog.



Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Popular ebooks
Influence: The Psychology of Persuasion by Robert B. Cialdini(3771)
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(3734)
The Miracle Morning by Hal Elrod(3360)
The Hacking of the American Mind by Robert H. Lustig(3064)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(2908)
Unlabel: Selling You Without Selling Out by Marc Ecko(2560)
Who Can You Trust? by Rachel Botsman(2483)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2452)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2365)
Purple Cow by Seth Godin(2354)
Ogilvy on Advertising by David Ogilvy(2127)
This Is Marketing by Seth Godin(2098)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2073)
The Power of Broke by Daymond John(2036)
I Live in the Future & Here's How It Works by Nick Bilton(2005)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(1996)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(1985)
Building a StoryBrand by Donald Miller(1933)
Market Wizards by Jack D. Schwager(1892)
SEO 2018: Learn search engine optimization with smart internet marketing strategies by Adam Clarke(1849)