The Mushin Way to Peak Performance by Michael Veltri

Author:Michael Veltri [Veltri, Michael]
Language: eng
Format: epub
ISBN: 9781119285250
Publisher: Wiley
Published: 2016-12-19T00:00:00+00:00

Not Confronting a Problem Can Be Disastrous

Kodak provides a classic example of a business that failed to practice irimi. The company's failure to capture the opportunity provided by digital technology is infamous. In 2012, Kodak filed for bankruptcy protection and has since essentially exited the consumer camera market. That's a huge fall from grace for a company whose name was for decades synonymous with the idea of snapshots. The “Kodak moment” is a thing of the past.

Kodak had every opportunity to become a leader in digital photography. The digital camera was literally invented at Kodak, by one of their employees.1 Steven Sasson, the engineer who created the first digital camera, has said he was told by management, “That's cute—but don't tell anyone about it.”

The story gets worse. In 1981, Sony brought out the first consumer digital camera. So Kodak commissioned research into this new phenomenon.2 They wanted to know whether this digital thing was going to catch on, and how quickly. The answers that came back were almost eerily accurate: yes, and in about 10 years.

So what did Kodak do next? They worked on digital technology—and used it to build a film camera with a digital view screen on the back. The wrongheadedness here is almost funny until you remember all the people who lost their jobs because of this company's obstinate refusal to confront this existential threat to their business. This company literally invented the digital camera and then left it on a shelf for decades. They were told how long they had to solve the problem, and they did nothing.

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