The Moving Image Workshop: Introducing animation, motion graphics and visual effects in 45 practical projects (Required Reading Range) by Heather D. Freeman

Author:Heather D. Freeman [Freeman, Heather D.]
Language: eng
Format: azw3, epub
ISBN: 9781474253000
Publisher: Bloomsbury Publishing
Published: 2017-07-06T04:00:00+00:00

A digital on-screen graphic (DOG or bug) is a small logo that lives in one corner of the screen. Most bugs identify the broadcast station or program and tend to be text-based logos; they use quick graphic animations as they enter and leave the screen. Overlay advertisements are similar in that they appear in the lower third of the screen but are used to promote another show or product; they most commonly appear as pop-up ads over online videos.

Logo Animations

Logo animations (also called identities) are found on broadcast and web advertisements but are also seen in the opening credits of films and video games. A logo animation is like a miniature movie (it lasts less that ten seconds) and reveals the logo, using sound to accentuate the visual movement. Just as the logo itself is a graphic depiction of that company’s business, the animated movement also asserts the company’s mission. Creating a logo animation is a great way to learn about both kinetic typography and motion graphics.

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