The Minimalist Entrepreneur by Sahil Lavingia

Author:Sahil Lavingia [Lavingia, Sahil]
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2021-10-26T00:00:00+00:00

How to Get Started on Social Media

Create an account. One is your personal account (you, the human) and one is your business account (you, the business).

My accounts are my own (@shl) and Gumroad’s (@gumroad). My personal account’s goal is to encourage more people to start businesses. If you’re reading this book, that’s probably not surprising to you. Gumroad’s goal is to inspire people to become creators, on Gumroad or otherwise. There’s a subtle difference—creators and business owners are separate identities, but the fundamental questions are the same: Who is your audience, what do they want out of their life, and how can you help them achieve their goals?

Too many people think their business account is enough. No, it’s not. People don’t care about your business and its success, they care about you and your struggles.

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