The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips

Author:Brad Phillips [Phillips, Brad]
Language: eng
Format: epub
Tags: Business, Communication, Media, Non-Fiction
ISBN: 9780988322004
Google: qle8NAEACAAJ
Amazon: 0988322005
Publisher: SpeakGood Press
Published: 2012-11-15T00:00:00+00:00

In the next few lessons, you will learn the most important elements of effective body language. You’ll also see a few tips on managing your fear and dressing for success, which will help you project a more confident outward appearance.

49. Energy

After concluding on-camera practice interviews with our clients, I often ask them to rate how much energy they thought they had, on a scale of 1 to 10. “Oh, around an eight or nine,” the trainees usually guess. “That was probably a bit over-the-top, right?”

I then ask the other people in the room to rate their colleagues’ energy during the interview. They usually rate it a 4 or 5. The trainee is always shocked.

It turns out we’re not great judges of the amount of energy we convey during media interviews. What feels right to clients in the training room often looks flat on television—which makes sense when you consider that television tends to make people appear more muted than they do in person.

You’ve seen that dynamic play out if you’ve ever sat down in front of your television, watched an entire interview, and completely zoned out—realizing later that you can’t remember a single thing the spokesperson said. It happens all the time, and it’s usually the result of a “blah” spokesperson who doesn’t reach out of the television and grab you.

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