The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms by Roetzer Paul

Author:Roetzer, Paul [Roetzer, Paul]
Language: eng
Format: mobi
Publisher: John Wiley and Sons
Published: 2011-11-28T16:00:00+00:00

Social Media: Monitor, Participate, and Publish

Social media is about listening, learning, building relationships, and bringing value to the communities relevant to your agency. It is a channel for engagement and sharing, not selling. You must make a commitment to connect with your audiences—clients, prospects, peers, media, bloggers, and partners—in more authentic and personal ways.

When defining your social media strategy, consider the agency brand and your team's personal brands. You want them to complement each other, without becoming redundant.

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