The Inside Advantage : The Strategy that Unlocks the Hidden Growth in Your Business by Dave Conti & Robert Bloom

Author:Dave Conti & Robert Bloom [Conti, Dave]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2007-09-25T14:00:00+00:00

BLOOM ON GROWTH

The idea is to inspire your customers to have a positive experience at every touch point in their relationship with your firm.

Now that you know how to create an uncommon offering, you may be wondering how you’re going to sell this WHAT to your customer—your WHO. You’ll make this sale just like you make any sale—you’ll be persuasive. Let’s now turn to Part 3, where you’ll discover HOW to persuade WHO to purchase WHAT.

PART 3

Persuasive Strategies

HOW Do You Convince Them?

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