The Influential Product Manager by Ken Sandy

The Influential Product Manager by Ken Sandy

Author:Ken Sandy
Language: eng
Format: epub, pdf
Publisher: Berrett-Koehler Publishers
Published: 2020-03-14T16:00:00+00:00


To illustrate user stories in action, I’ll use examples for a fictitious financial literacy application (Centsible). This mobile-only application targets millennials—in particular, recent college graduates—who wish to improve their management of personal finances.

Users validate their knowledge by taking quizzes, and their answers are used to recommend the video content or articles they need to improve their financial literacy. They can link credit cards to track their spending and receive personalized recommendations. The product makes money through affiliate commissions received from recommending financial products, such as credit cards or loans, and through online advertising. You can view an introduction to the product (and a short demo) and a link to a set of partially completed user stories for the application in the product backlog at http://www.influentialpm.com. (You’ll find the stories under “Current/backlog” and “Epics” in the linked backlog.)



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