The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business by Steve Brown

Author:Steve Brown [Brown, Steve]
Language: eng
Format: epub, pdf
Publisher: ROI Publishing
Published: 2020-01-14T00:00:00+00:00

I Say Tomato, You Say Tomato

When folks came to ROI Online looking for help with their “marketing,” I quickly realized we were speaking different languages even though we used the same words. Before we can unpack that growth stack any further, we need to make sure we’re speaking the same language.

The words sales, advertising, branding, website, internet marketing, search marketing, email marketing, social media spilled out in our clients’ attempts to explain what they were sure they needed. Business owners often don’t know all of the answers, but you have to take charge and figure it out as you go. That’s what leaders do. So these leaders were using the best words they knew to tell us they needed help getting their act together online.

Just like those old kung-fu movies, where the actors are speaking Chinese, but the subtitles are in English, their mouths were moving but we could tell we didn’t understand each other. A better translation might read like this:

I know I need to step up and attempt to figure out this online marketing thing. I see it working for other brands, and I know my customers expect the same experience from our online platform. But I don’t exactly know where to start or who to trust.

I do know I want to avoid the awful experience I had the last time we redid our website because it was frustrating and a waste of my money and time and it really didn’t move the needle for our business.

I have to figure this out, and I’m not confident I can do it by myself. That’s why I’m here talking to you today. I hope I can trust you. Please help me.

If only they would have had this book, they would have had more clarity and confidence because they would have the knowledge and the words to communicate what they needed.

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