The Founder’s Survival Guide by Turner Rachel E

Author:Turner, Rachel E
Language: eng
Format: epub
ISBN: 0000000000000
Publisher: Rethink Press
Published: 2022-08-23T00:00:00+00:00

It’s obvious why curiosity is so important when you think about the 5Ps model above. It’s only when you’ve spent enough time understanding why your audience would care (Promise), the challenges they have that your idea can solve (Pain), and what would make your idea a big win for them (Pleasure), that they will care whether your idea is a good one (Proof) and consider taking action (Proceed). All of that is only effective if you’ve spent enough time genuinely caring about your audience and building rapport with them.

3. Building your leadership brand

As your business grows from start-up to scale-up to grown-up, your communication becomes increasingly less direct. As your audience grows, and you look to influence hundreds, if not thousands, of people (employees, customers, stakeholders), the degree to which you are able to inspire followership will rely on your leadership brand and reputation. People will look to you as a source of credibility, trust and inspiration, so your leadership brand becomes as important as any direct communication.

While the 5Ps model draws much from the art of copywriting and sales, your leadership brand draws from the world of marketing. The first thing a brand marketing firm will do when they start work with a new company is understand the brand’s core values and a product’s unique selling point (USP). They then decide which channels they are going to use to communicate these key messages with their audience. Your leadership brand approach is the same.

There are four steps you need to follow.

Step 1: Understand your current leadership brand

Get a clear idea of what your leadership brand currently is, for either good or ill. If you don’t have an employee feedback survey to tell you this, ask five people who know you well to give you the unvarnished truth about your current reputation.

Step 2: Clarify your leadership USP

You need to be clear on what your leadership unique selling point (USP) is and how you can hone and develop it. Maybe you’re the tech wizard or the visionary, the political genius or the caring parent. Maybe you’re the no-BS straight-shooter or the innovative creative source. Once you have a sense of the kernel of your USP, think about how you can develop and grow that in service of the business’s objectives.

Step 3: Decide which brand values you would like to be known for

Imagine overhearing people talking about you in two years’ time. How would you like them to describe you as a founder? Do you want them to say that you are considered, impactful and have grace and poise? Or would you like them to say you are dynamic, powerful, visionary and inspiring? What four adjectives would you like them to use to describe you?

Step 4: Choose your communication channels

With a clear sense of your leadership USP and brand values, you can explore the channels you will use to communicate these. Consider internal channels like Slack, town halls, all-staff comms, and external channels like social media, press, TV, events and talks. Never forget that one of the strongest channels you have is simply how you walk around the office.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.