The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less by Baker Bob

Author:Baker, Bob [Baker, Bob]
Language: eng
Format: epub
Publisher: Bob Baker's TheBuzzFactor.com
Published: 2015-01-17T16:00:00+00:00

Eight Things You Can Do to Brainstorm Content Marketing Ideas

If you’ve spent any amount of time researching online promotion strategies, you’ve certainly come across the term “content marketing.” In essence, it is the act of strategically creating cool stuff to share with your audience online.

The content you create can come in many forms: the written word, the spoken word, music, images, and video. This content can be delivered via your website, email, social media sites, YouTube, SoundCloud, smartphones, tablets, computer screens, the telephone, and more.

The type of content you create should be determined by your communication strengths, not by what you hear is most popular right now. If everyone is telling you that blogging is dead, but you love writing, to heck with the trends. Create the content that you are good at and that excites you.

This section features a list of quick ways to generate ideas for the online content you create. Use them to transform yourself into a content creation machine!

1) Capture content ideas as they come to you

You know how this works with songs, right? You start humming a great new melody while you’re driving or in the shower. You vow that you won’t forget it. Then, a couple of hours later, you can’t remember how it goes, no matter how hard you try.

The same goes for content marketing ideas. When an idea strikes you, capture it. Preferably in a solid, dependable form. Scribbled notes on napkins can get lost. These days it’s easier than ever to store these ideas in a safe digital format, and you can do this easily in 30 seconds or less.

One great idea capture option is Evernote . Sign up for a free account at www.evernote.com and create a “Content Ideas” folder. Access it any time from your smartphone, tablet or computer.

Other options include any reliable “notes” app on your phone, Google Drive, voice memos, email, etc. I prefer a capture system that can be accessed from multiple devices and always serves up the most current list – as opposed to having separate lists in various places. That’s one reason I’m a big fan of Evernote.

2) Get content inspiration from the pros

Sure, you could generate all of your content ideas on your own. Or you could allow yourself to be influenced by people who have proven themselves to be at the top of the content marketing game.

Where are these sources? Well, going the old-school route, I’ve always found magazine covers to be a fountain of inspiration. They spend a lot of money to test headlines and discover what motivates people to pick up and buy issues. You can profit from all the research they’ve done.

The next time you’re in a bookstore or library, spend a few minutes looking over the headlines on popular magazine covers. I especially like Cosmopolitan and Men’s Health . See if there’s a way to tweak one of their article ideas. How could you apply the general attention-getting quality of the headline to your music and perspective?

Don’t have time to visit a store or library? You can also search online for current issues of these magazines.

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