The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online by Leonard Tan
Author:Leonard Tan [Tan, Leonard]
Language: eng
Format: azw3
Publisher: Candid Creation Publishing
Published: 2015-09-26T16:00:00+00:00
Table 6.3. Keyword match examples18
Choosing the right keyword match type can improve ROI. Finally, do not forget to apply the other basic targeting techniques covered in Chapter 5, which includes advertisement scheduling, geographical targeting, and device targeting.
CASE STUDY
HOME CLEANZ
Home Cleanz is a professional cleaning company that provides expert home, laundry, upholstery, and curtain cleaning services to young professionals too busy to do housework as well as to corporate clients in need of expert and reliable cleaners. It caters to more than 300 regular customers in Singapore with a highly trained staff of 50, and a fleet of vehicles plying the island.
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