The Copywriter's Handbook by Robert W. Bly

Author:Robert W. Bly
Language: eng
Format: epub
Publisher: St. Martin's Publishing Group

WRITING A FEATURE ARTICLE

Copywriters also get called upon to “ghostwrite” full-length feature stories for trade and business publications.

Take a look at some trade journals. They contain many articles written by outside contributors: scientists, engineers, managers, and other professionals employed by companies.

These contributors write not for pay (most trade journals pay a small honorarium or nothing at all) but to promote their own careers as well as the companies they work for. Many companies have a regular scheduled program of placing feature articles in magazines. And they hire professional writers to ghostwrite these articles.

Another option is to post the article on your blog. Include a link to a page with more detail on the subject matter. Opinions on optimal blog length vary, but 500 to 1,000 words is common.

Although each article is different, there are four basic types of articles that magazines publish:

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