The Content Code: Six essential strategies to ignite your content, your marketing, and your business by Mark Schaefer

Author:Mark Schaefer
Language: eng
Format: mobi, epub
Published: 2015-03-10T14:00:00+00:00

“Connect the community.”

– Gini Dietrich, CEO of Arment Dietrich14

The community magic doesn’t happen when you begin to get comments on your content. It happens when those people begin talking to each other. This isn’t something that can be created or forced. It happens organically. But there are things you can do to help the community grow and encourage members to begin building relationships with one another.

If you spend some time online talking to the people who can influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes much more than engagement.

You build a virtual sales force that isn’t on your payroll.

You build goodwill.

You build trust among a group of people who will go to bat for you in a crisis.

You build a referral network.

And you build relationships with human beings who will not only buy from you, but will become your biggest advocates.

Think about it from this perspective: Just like you, prospects, candidates, customers, journalists, and bloggers want to be noticed. They want to know their comments or content resonates. They want you to acknowledge it, share it, and help their voices be heard. Help them do that.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.