The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply by Vickie Taylor

Author:Vickie Taylor
Language: eng
Format: epub
Publisher: Atlantic Publishing
Published: 2014-10-06T00:00:00+00:00

Determining Your Key Words

If you do not know what you need to include as key words, the best place to find them is on your competitors’ Web sites. Right-click the page and select “View page source,” and you can see the code that was used to write the Web site. Look at their meta tags and descriptive tags to see what key words they are using. You may determine that their key words are worth using, too, so that your Web site will appear alongside theirs. You may also determine that other words are better suited to your business which they are not using. Including these words will increase visibility of your site in the search engines.

You can also use your knowledge to view other Web sites that you often turn up in a search result. View the key words and form a hypothesis on why a Web site is ranked high by search engines. You can use this strategy in further optimizing your Web site. The more you know, the better you can improve your business’ visibility.

For more information about how you can further optimize your Web site for a search engine, read The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown, published by Atlantic Publishing Company.

Case Study: Bruce C. Brown

Gizmo Graphics Web Design

How long has your business been in operation?

Gizmo Graphics Web Design has been in business since 1998 — we just hit our ten-year anniversary. We can be found on the Web at www.gizwebs.com.

How long have you been using search engine optimization (SEO) marketing for your business?

As a Web designer, we incorporate SEO marketing techniques into all of our Web design projects, as this is an essential component to the success of a well-rounded marketing and Web design/optimization plan. We focus on the design and SEO techniques as equally important components of the Web design, deployment, and marketing package.

Did you notice a change in business after you began using SEO?

From our perspective as a service provider, there has not been much of a difference. The obvious effect is upon clients who have come to us with previously deployed Web sites who have not used SEO techniques in their current design. SEO will not change your world overnight (you will not see a massive influx of Web site traffic as you employ SEO into your Web site); however, over time, you will see incremental improvements in search engine visibility. SEO visibility, combined with a well-designed, easy-to-navigate, and relevant Web site, will increase quality Web site traffic.

What key words work best for SEO?

The “key word” for integrating key words into SEO optimization plans is “relevance.” There are no magic key words, as they change substantially based on individual site content; however, your key words need to be relevant to your Web site’s products, content, and purpose. Effective key words will increase SEO visibility, as those key words are indexed and searched by the casual Web surfer. Delivering effective key words that are directly relevant to your site content is a critical component of SEO optimization.

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