The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet by Craig Wilson

Author:Craig Wilson
Language: eng
Format: mobi
Publisher: Rare Bird Books
Published: 2015-07-19T14:00:00+00:00

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xi Jim Holt, “Two Brains Running,” The New York Times, November 25, 2011. www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman

-book-review.html?_r=0

xii Cindy Waxer, “What Will Your Customers Buy Next?,” MIT Technology Review, December 8, 2010. www.technologyreview.com/news/421928/what-will-your-customers

-buy-next/

xiii Susan Fournier and Jill Avery, “Putting the ‘Relationship’ Back Into CRM,” MIT Sloan Management Review, March 23, 2011. sloanreview.mit.edu/article/putting

-the-relationship-back-into-crm/

xiv Seth Godin, “Four questions worth answering,” November 26, 2012. sethgodin.typepad.com/seths_blog/2012/11/four-questions-worth-answering.html

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