The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears by Meera Kothand

Author:Meera Kothand [Kothand, Meera]
Language: eng
Format: epub
Published: 2020-01-16T20:00:00+00:00

PROMOTE YOUR OPT-IN INCENTIVE

One of the mistakes you may make is choosing only to promote your blog posts or website rather than your opt-in incentive. If you’re going on a podcast or are guest posting, share a link to a landing page. If there’s an opportunity to promote your business in a Facebook group or on your chosen traffic source, promote your opt-in incentive as well.

Always write descriptions for your opt-in incentives and share them where appropriate.

Here’s how to construct an attractive description:

• Write from the perspective of the reader in a conversational tone.

• Have a call to action.

Use one of these starters:

- Have you ever been in a situation…?

- Imagine…

- Are you struggling with…?

- Ever wonder how…?

- Do you ask yourself…?

- Did you ever notice that…?

Plug them into this template:

1. Insert starter and pain point.

2. In this [what’s your opt-in?], I share [what’s in your freebie].

3. With [state the name of your opt-in], you’ll [state the benefits]. Get it here!

4. Insert LINK.

Here’s an example of one of my opt-in incentive descriptions:

Everyone tells you an email list is important. You know that already. But it’s a struggle knowing what exactly to send your subscribers, isn’t it?

In this post, I break down 16 email archetypes that you can send your email list.

I also share my swipe file of 100+ content hacks. These are content ideas I’ve been putting together for my own subscriber emails and blog posts.

With these ideas, you’ll never be stumped on what to send your email list again.

http://meerakothand.com/send-email-list/

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