The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell

Author:John C. Maxwell
Language: eng
Format: epub
Publisher: Maxwell Leadership
Published: 2023-03-28T00:00:00+00:00

BUILDING ANTICIPATION

Because I love a sense of anticipation and recognize how beneficial it can be in communication, early in my career I started looking for ways to build excitement, and then not only to meet people’s expectations when I spoke but to exceed them. I tried using several different communication techniques, some of which worked. I’ll share those with you later in the chapter. But what I discovered is that building anticipation in an audience came primarily from my own mindset. If I wanted people to be excited, I had to be excited. I had to have a posture of continual improvement, where every day I had a passion to learn more, possessed the work ethic to become more, and was excited to share more with others. These things would keep my level of expectation high every time I spoke, and that sense of expectation would be caught by my audience.

My advice to you as a communicator is to adopt a growth mindset. Never stop growing and never try to position yourself as “the expert.” Keep moving your expectations for yourself higher. As you rise in both your sense of anticipation and your skill, your audience’s response will rise with you. Over time as you communicate, your audience’s sense of anticipation will increase. When you become good, people’s anticipation will be good. When you become incredible, their anticipation will be even higher because they will expect to hear from someone incredible.

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