Take Charge Product Management by Geracie Greg

Author:Geracie, Greg [Geracie, Greg]
Language: eng
Format: epub, pdf
Publisher: Actuation Press
Published: 2011-03-14T14:00:00+00:00

· Title of the milestone

· Description of the milestone

· The customer value proposition

· Operational considerations

· The date the slide was created

Open each slide with the name of the milestone you’re detailing. Then focus on creating a short paragraph that crisply describes, in as few words as possible, the substance behind the conceptual milestone. For example, if the milestone was “public accountability reporting,” you might write: Public accountability reporting will provide relevant executive-level summary information and trends at-a-glance in real-time to support governance and public reporting mandates. If you know the information and trends, list them.

Next, construct the value proposition outlining why your customer should be interested in the capability you’re planning to bring to market. Your value proposition should read something like this: Alpha Technology Ventures’ real-time public reporting capability will enable executives to review and effectively comply with mission-critical governance and public reporting mandates and reduce the risk of incurring a legal liability by 50 percent.

Then lay out any operational considerations that need to be understood before attaining this milestone. Examples of things to consider might include developing a new wrap-around service offering, capital equipment purchases, educating channel partners on your new product capabilities, and increasing support staff.

Finally, make sure that you have a date on the slide for version control purposes. Because some of the elements you’re defining occur later on, you may want to revise the initial draft as you get closer to the effective implementation date of the milestone.

Don’t hesitate to reach back to the thought leaders who helped you refine the concepts in your vision. They will often be willing to help you review the accuracy of your expanded descriptions, particularly those that they may have contributed.

With the slides that support your vision complete, you’re now moving from developing a strategic vision to beginning to execute your plan.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.