Swinging the Mandate by Dheeraj Sharma

Author:Dheeraj Sharma [Sharma, Dheeraj]
Language: eng
Format: epub
ISBN: 9789386057952
Publisher: Penguin Books Ltd
Published: 2016-08-25T00:00:00+00:00

Implementing that plan:

Making a proper schedule for contacts, persuasion and fundraising.

Coordinating with different members of the team.

Leaving room for midway course correction.

Post his resignation from chief minister’s post in Delhi, Arvind Kejriwal was heavily criticized. The AAP was aware of the consequences of not delivering on the promises they had relied on to gain the trust of Delhi citizens, and it was a risk to contest in elections on national level before fulfilling their commitments to the regional public. The Modi wave and the spectral game of BJP swept the AAP’s mission. It was a time for serious introspection. BJP and Modi were the first choice for voters across the country. While analyzing various articles and election proceedings, it was pretty clear that voters wanted to see BJP in the Centre under Modi’s leadership. People were aware of the good work that Modi had done in Gujarat. The same development and good work was expected from him at the Centre.

Source: O’Day, J. Brian, Political Campaign Planning Manual, a Step by Step Guide to Winning Elections10

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