Sway: The Irresistible Pull of Irrational Behavior by Brafman Rom

Author:Brafman, Rom [Brafman, Rom]
Language: eng
Format: epub
Tags: Business
ISBN: 9780385530606
Amazon: 0385530609
Barnesnoble: 0385530609
Goodreads: 7002075
Publisher: Crown Business
Published: 2008-06-03T00:00:00+00:00

Lips puckered, Henri looked like he had just swallowed a spoonful of spoiled crème brûlée. He kept blinking, as if he could wish away the foul taste in his mouth. In the background, the music grew increasingly ominous.

The day had started out on an unusually hopeful note for Henri. Against the odds, he was selected from among thousands of hopefuls to be a participant in Qui veut gagner des millions, the French version of the game show Who Wants to Be a Millionaire. As Henri sat down in the tall chair onstage, the lights dimmed and host Jean-Pierre Foucault introduced the contestant and his girlfriend, Sophie, who was cheering him on from the audience.

Regardless of the country it’s shot in, Who Wants to Be a Millionaire follows the same rules: contestants answer multiple-choice questions that grow progressively more difficult as the amount of money at stake increases. The first few questions are always gimmes, such as

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