Successful Direct Marketing Methods by Bob Stone & Ron Jacobs

Author:Bob Stone & Ron Jacobs
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2007-12-04T14:00:00+00:00

EXHIBIT 14–8

BuyerZone.com Web Page

CASE STUDY: CMA Ontario Telemarketing Campaigns

Contributed by Greenfield Services, Inc., based in Alexandria, Ontario.

BACKGROUND

The Certified Management Accountants of Ontario (CMA) is a self-governing professional organization that awards the Certified Management Accountant (CMA) designation to qualified candidates in Ontario. Of CMA Canada’s 47,000 members across Canada and around the world, 20,000 members call Ontario home.

The first path to become a CMA is to graduate from a CMA–Masters combined program offered in partnership with five Ontario University Business Schools (Ivey, Laurier, Queen’s, Rotman, and Waterloo). Candidates undertaking their CMA through this path are deemed University Associate Members.

The second path is for Workforce Members who register for the CMA Executive Program. In this path, university graduates submit their transcript for evaluation, to ensure completion of CMA’s requisite topics.

Candidates who do not meet the requirements may choose to pursue missing credits on their own or may enroll in the CMA’s seven-month Accelerated Program, which is designed to prepare candidates to write the entrance exam. Upon passing the entrance exam, CMA candidates begin an intense two-year Strategic Leadership Program, and are expected to continue earning practical experience at the same time.

Because of the significant investment in both time and financial resources, the decision to undertake the CMA route is not one that is taken lightly. Workforce candidates often remain registered with the association for a number of years as they go back to school to acquire missing credits, write the entrance exam, and go through the Strategic Leadership Program.

CMA Ontario faces stiff competition from university MBA programs, as well as the other accounting designations such as Chartered Accountant (CA) and Chartered General Accountant (CGA).

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