Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know by Dave Lakhani

Author:Dave Lakhani
Language: eng
Format: mobi, pdf
Published: 2009-06-02T12:43:00+00:00

As a word, programming has only a slightly better reputation than propaganda.

Humans behave in accordance with how they perceive their surroundings. They perceive their surroundings in accordance with how they've been taught. How they've been taught (read: programmed) helps to cultivate beliefs. No one is more effective with this style of programming than McDonald's.

The news about McDonald's "branding" broke in the summer of 2007. A study showed that young children preferred food-any food, in fact-that came in a McDonald's wrapper. Identical foods were served in both name brand and unmarked wrappers and the children were asked which tasted better. The food adorned with the infamous Golden Arches won each and every time. Even a traditionally hated veggie like carrots tasted better to the kids when served in a McDonald's wrapper. "You see a McDonald's label and kids start salivating," said childhood development specialist Diane Levin.

"Advertisers have tried to do exactly what this study is talking about-to brand younger and younger children, to instill in them an almost obsessional desire for a particular brand-name product," said Dr. Victor Strasburger of the American Academy of Pediatrics. Dr. Tom Robinson, the study's author, said the kids' taste perception was "physically altered by the branding."

BELIEF AS SURVIVAL

If we were to evaluate our deeply held beliefs, we might discover that even if we're unsure why we hold these beliefs, we're convinced they must be defended at all costs. "In its simplest form, belief occurs as a mental act, a thinking process in the brain," writes Jim Walker of the No Beliefs web site. "To believe requires a conscious thought accepted as having some truth value. To communicate this thought requires spoken or written language. Not only does belief require thought, but also a mental feeling of truth, which, according to neurological brain research, occurs from the limbic part of the brain. Thus, belief occurs as a thought with a truth-value feeling attached."

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