Street Marketing Strategies: A Step-by-Step Blueprint with 50 Expert Tips, detailed Case Study (Edinburgh Festival) and Practical Training Exercises (Des McCabe Books Book 16) by McCabe Des

Author:McCabe, Des [McCabe, Des]
Language: eng
Format: epub
Publisher: New Activity Publications
Published: 2019-07-13T16:00:00+00:00

Expert Tip 25 - Promote your act and not just the show

The show or event will be over in a matter of weeks or days – and your act or performer will move onto their next project. Always be on the lookout for possibilities to build your star’s profile.

You will meet writers, producers, promoters and media people on the street. Be ready to chat and ask people about themselves. Respond to the needs of those you meet rather than just ‘promoting’ all the time.

‘What brings you to Edinburgh?’, ‘What work do you do?’, ‘What are you hoping to see?’, etc., are all good ‘open’ questions which invite the person into a conversation. From this you and your writer, producer, promoter and media person can explore possibilities to work with your artist or business.

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