Street Fighter Marketing Solutions by Jeff Slutsky

Author:Jeff Slutsky
Language: eng
Format: epub
Publisher: Simon and Schuster
Published: 2007-07-15T00:00:00+00:00

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INSIDER MARKETING

Some of the best Street Fighter Marketing Solutions can be done on-site. The obvious advantage to these types of promotions is that you have total control over their implementation, since you are not promoting in conjunction with another merchant or organization. Plus, anytime you can arrange a low-cost promotion that does not require you to leave your operation to do it, you’ve met one critical condition of a Street Fighter Solution with local marketing: Your investment of time is minimal.

EMPLOYEE CONTEST SOLUTIONS

The employee incentive contest is a fail-safe idea that can be done several times a year. It takes very little time to set up and almost always provides a super return. First, create certificates that have a strong offer on your product or service. This offer should be better than any standard coupon or discount that you would use. The actual printed piece can be one-fourth of a piece of paper and works best when printed on colored card stock with one color of ink. This special certificate contains a line at the bottom for your employees’ signatures and a date.

Participation in the contest is totally voluntary. Any full-or part-time employee can participate. You start by giving each participating employee fifty certificates. They sign them. Then you explain that they can hand them out on their own time and beyond the perimeter of your parking lot. Tell them to give the certificates to friends, family, and anybody else they come in contact with: the postman, the cashier, and so on. Their signature authorizes the special discount.

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