Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men

Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men

Author:Linjuan Rita Men
Language: eng
Format: epub
Publisher: Taylor and Francis
Published: 2020-06-15T00:00:00+00:00


Types of effective startup culture

While there may not be a standard what a successful startup culture looks like, previous research on organizational culture and entrepreneurship has provided abundant insights. Our research on Chinese startups and entrepreneurs also generated some conclusions with regard to the types of culture that are prevalent or particularly welcomed at startups in China. Although some startups are dominated by one type of culture, others embrace different ones.

Innovation



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