Story Driven: You don't need to compete when you know who you are by Jiwa Bernadette

Author:Jiwa, Bernadette [Jiwa, Bernadette]
Language: eng
Format: epub
Tags: marketing, business, retail, nonfiction
Publisher: Perceptive Press
Published: 2018-02-27T00:00:00+00:00

PURPOSE:

Why we exist

To be everything our clients and stylists want from a hair salon.

VISION

Aspiration for the future

We want to be an asset to our creative community, providing meaningful employment to the people who are part of our team and the best experience our clients have ever had.

STRATEGY

Aligning opportunities, plans and behaviour

Use values-based leadership and training to create a strong customer service culture.

Hold weekly staff meetings to keep the team updated, iron out challenges and celebrate progress.

Provide outstanding customer care.

Use only environmentally friendly, Australian products.

Provide an in-salon café and drinks menu.

Use our training to improve our skills and service, not to compete in industry competitions.

Build a referral-based business.

Use no paid marketing; rely only on word-of-mouth marketing.

Aim for controlled growth, not expansion or diversification.

Send key team members overseas for education and training.

Train new stylists according to best practices, international trends and our unique culture.

Hire for cultural fit.

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