Startup Ideas 2020: Build your own business by John Phillip

Author:John Phillip [Phillip, John]
Language: eng
Format: epub
Published: 2019-10-15T20:00:00+00:00

10. Macramé and houseplants

If you’re looking for an interior or craft-based business idea, it’s time to look back to the 70s – yes, really.

With houseplants an ever-growing trend (as more and more people, particularly millennials, live without gardens) – macramé plant hangers have become the perfect insta-worthy solution to display city dwellers' leafy lovelies.

With retailers like Habitat and Ikea already getting in on the action, 2020 is the perfect time for entrepreneurs to create products or services for plant-loving or crafty creatives.

If 2018 was all about the 90s nostalgia, then 2020 is set to go back another two decades and see the 70s revival in full swing.

Mamma mia, here we go again…

From blockbuster movies celebrating iconic ABBA songs, to a renewed love of flare fashion – we forecast a Disco Fever epidemic that’ll have us all clad in ruffled shirts, flutter sleeves and questionable brown corduroy by spring 2020.

But it’s not just ourselves we’ll be dressing in shades of the seventies: our homes are also set to re-embrace macramé and houseplants for a bold, leafy makeover. A trend promising a super simple, cost-effective way to achieve oh-so-stylish, boho 70s interior design chic.

Hitting the vintage vibes whilst satisfying our new desire to bring the outside in, houseplants are an ever-growing trend, and a highly popular way to display leafy lovelies is in a macramé plant hanger.

But, what is macramé?

Macramé literally means ‘hand knotted work’ – a craft rising in popularity due to how easy it is to master the skill. Doing away with fiddly knitting needles, macramé uses simple knots in cotton rope to create distinctly 70s decorations, accessories and nifty houseplant hangers.

Some big names have picked up on the trend too. Vera Wang uses macramé techniques as an alternative to traditional lace designs in her latest ‘White’ collection. And Ikea is also ahead of the curve with its ‘SOMMAR 2018 Plant pot hanger’ coming in at just £4.

Not only is macramé a trendy way to create some Instagram worthy interiors, it’s a double-edged sword as far as business opportunities are concerned. Whether you choose to go down the horticultural or crafty line of this up-and-coming trend, there’s a wealth of opportunity waiting to be tapped into.

Why macramé and houseplants are a good business idea

Seeing as 36% of adults agree that gardening is one of their favourite pastimes and the UK’s flower and indoor plant market is worth £2.2bn, horticulture is definitely a viable business opportunity awash with keen customers.

But, as the population grows and the squeeze for space gets tighter and tighter, a garden is an urban luxury. By 2020 it’s estimated that 2.6 million UK homes won’t have a garden, a figure that has more than doubled since the late 1990s.

The English country garden’s decline is counteracted with our new hunger for houseplants. This is because houseplants allow the growing number of people without a private garden to create their very own living-room Eden.

Succulents, considered a gateway plant as they’re pretty low maintenance, have been en vogue for a while now.

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