Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark

Author:Dorie Clark [Clark, Dorie]
Language: eng
Format: epub, mobi, azw
Publisher: Penguin Publishing Group
Published: 2015-04-20T22:00:00+00:00

ASK YOURSELF:

Who are the well-known people you’d most like to connect with? Make a list. How can you begin researching them in depth (read their books, subscribe to their e-mail newsletter, etc.)?

What strategies can you use to make a connection (interview them for a podcast series, join an organization where they’re involved, attend a conference where they’re speaking, etc.)?

Once you’ve made a connection, how do you plan to stay in touch and keep the relationship alive?

How can you add value to these high-level contacts? What do they actually need (publicity for their upcoming book, connections to other thought leaders or reporters, restaurant recommendations, introductions to potential clients, advice about an upcoming trip they’re taking, etc.)?

Is there a new channel or platform that you can use to connect with people (as Horovitch used Google+ Hangouts)? They may be particularly inspired to sign on because they’d like to learn about it, too.

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