Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science by Morgan Adam W

Author:Morgan, Adam W. [Adam W. Morgan]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2019-02-26T16:00:00+00:00

In terms of neuroscience, your marketing instinct is a series of past experiences, decisions, failures, and successes all rolled up into a nice emotional package. Instantly accessible and adaptable. Your gut experience is really a massive amount of past logic. Just like any memory.

So, here’s a fascinating thought—emotion is logic.

Emotion represents a ton of rational thought. It’s just expressed in a different way, through your fast system, rather than your slow system. But the data and experiences are the same things.

Like in our experiment of the fast system, the next time you feel an emotion, think of all the data that’s communicated. Emotions are just a concentrated form of logic.

Just like creativity is strategy.

To the brain, both sides represent neurons firing in a pattern. It’s just different flavors of the same action.

Which means it’s not an either/or situation. The conflict is over. A balanced approach is really the only approach. Everyone is on the winning side.

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