Social Media Rules of Engagement by Matejic Nicole

Author:Matejic, Nicole
Language: eng
Format: epub
ISBN: 9780730322269
Publisher: John Wiley & Sons, Inc.
Published: 2015-04-03T00:00:00+00:00

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On social media, the weight of what you say is always influenced by the weight of how and where you say it #SMROE

In today’s communications environment, where narratives that lack substance simply fall by the engagement wayside, there is absolutely no point in communicating unless you are aiming to produce an on- or offline action.

So get on the communications offensive during peacetime (business as usual) and when at war (during crises).

WINNING SOCIAL MEDIA HEARTS AND MINDS

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