So You Want to Franchise Your Business? by Harold Kestenbaum

Author:Harold Kestenbaum [Kestenbaum, Harold; Genn, Adina M.]
Language: eng
Format: epub
ISBN: 9781613082980
Publisher: Entrepreneur Press

IN SUMMARY

As you can see, training is an integral part of franchising. It is not a “one-time deal” but rather one that must be ongoing in order for your franchisees to succeed. Their success is critical to your system.

When developing a training component:

Remember, well-trained franchisees become ambassadors to your brand—an essential component in your ability to award units to other strong candidates—and make the entire system hum.

Stay in close contact with franchisees so that you can right any wrongs before they turn into problems.

Get input from your field representatives about what additional training is needed.

Keep in mind the beauty of franchising, where franchisees pay you in royalties—in large part for that training and continued handholding. And at the same time, they are also earning money.

Consider online training, a convenient method for reaching all of your franchisees simultaneously.

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