Shift: How to Transform Motion into Progress in Business by Richard Lees & Azlan Raj

Author:Richard Lees & Azlan Raj [Lees, Richard & Raj, Azlan]
Language: eng
Format: epub
ISBN: 9781119810490
Publisher: Wiley
Published: 2021-12-15T00:00:00+00:00

Culture starts from the top…but lives in the foundations

The first part of the book is based on the importance of strong leadership, and any culture of empowerment that enables people at every level to act with EQ and effectively manage that fluid process has to come from the top.

Leadership in business is like leadership in sport, where the aim is to ensure the right motivation, coherence, and ultimately performance from the team to be able to progress in the right direction. Think back to our Formula 1 principal. He sets the direction for the entire team and makes sure that each element is executed perfectly on race day.

In the same way in business, leadership is then cascaded into ways of working that define how a business collaborates to ensure that everyone is focused on the same goal. Strong leadership is needed to tie together all the elements we've discussed so far in the book.

As businesses and consumers evolve, we're continuing to see a change in leadership styles that are more diverse, inclusive, and future facing. This is something that our existing leaders need to consider in their approach to driving change within businesses today.

One of the things that is starting to change is the way that leaders influence the people within the business or, more importantly, the other way around. The people on the ground are increasingly helping to shape the direction of businesses based on their understanding of their own needs and desires.

We see collective insights being formed to drive business change and reduce the subjectivity of decisions. This is where the values, trajectory, and culture of your business is important. However, this has an impact as it creates subcultures with your business and, in some cases, even subvalues. This is fine and promotes autonomy and diversity of thought, but the critical factor for leaders is to ensure that the overarching culture comes from the top and keeps everything connected. There has to be alignment.

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