SEO for Startups: How to be found in Google for thousands of searches by Russell Miller

Author:Russell Miller [Miller, Russell]
Language: eng
Format: epub
Published: 2017-02-17T08:00:00+00:00

Types of SEO

SEO breaks down into a few categories: programmatic, content, user-generated content (UGC) and tool-based.

Programmatic SEO

Programmatic SEO is based on focusing on a search query type, and creating a strategy where software creates hundreds or thousands of pages to capture different variations of that search query. One common example is

[CITY] [SERVICE], e.g. San Francisco Restaurants. Yelp is an example of a company that executed extremely well on a programmatic strategy, not only having a programmatic page for every city, but every neighborhood in major cities, e.g. Soma Restaurants, Potrero Hill Restaurants

.

Programmatic SEO traffic can be a great source of traffic for a startup, and many startups have used this as their main strategy.

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