SEO For 2013 & Beyond: SEO Made Simple For Beginners (with free video lessons) by Bhattacharya Partha

Author:Bhattacharya, Partha [Bhattacharya, Partha]
Language: eng
Format: epub
Published: 2013-09-09T21:00:00+00:00

Crafting Page Title & Headline That Evoke Curiosity

We come to page title again. In the previous chapter we discussed the technical part of page title, and why it is important to have in every webpage. But does the page title by itself provoke the curiosity to read the page content?

Not really! What happens is, unless the page title is irresistible, and the headline equally impressive, the readers will not look into the page content.

In the debate5.1 – Can you judge a book by its cover? – 69% of the respondents say ‘Yes’, and 31% say ‘No’. This may seem bizarre, but that unfortunately is the truth.

Brian Clark of Copyblogger Media sounds a similar caution5.2 when he says:

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.

And the Intuit Community confirms5.3 likewise (for an ad in this case):

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad.

So what gives?

Well, since the search engines look for keywords at strategic places including page title and main heading, you have to strike a balance between this necessity and making the duo sufficiently evocative to lure the readers to actually read the page contents.

This can be an onerous task, and is easy said than done. But you have to do it anyway because it makes no sense if your contents are not read by the readers.

Here is a golden advice. If you use outrageous headlines (not quite literally) readers might lambast you, but they would have read your article at the least.

So what would you prefer? A sedentary title that no one finds exciting to even give a second look, or a spicy headline that provokes some people to read your article!

The choice is yours.

Meanwhile, spend some time and read the following resources:

How to Write Magnetic Headlines5.2

Will You Be E-Mailing This Column? It’s Awesome5.4

Are Your Titles Irresistibly Click-worthy & Viral?5.5

How To Write Near-Perfect Headlines In Minutes5.6

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