Secrets of Success In Brand Licensing by Andrew Levy

Author:Andrew Levy
Language: eng
Format: epub
Tags: marketing, brand, branding, advertising, adverts, monopoly, wally, beano, sales, profit, loss, credit, crunch, finance, company, limited, increase, business, economics, franchise, license, licence
ISBN: 9781908218971
Publisher: Andrews UK Limited 2011
Published: 2011-10-11T00:00:00+00:00

Factors

· Has to be more than a ‘one-off’ book on the basis that if a writer can’t think of how to extend it to a series then it will be even harder to extend it to 52 episodes

· The author/ illustrator need to embrace this extension and not every author or illustrator wants their book to go into another arena or wants it to be a licensed product. Some fear the loss of control, most don’t care about the money others are excited about writing TV scripts and taking their writing into a new genre.

· Will it work on TV? Fleabag Monkeyface is a boys’ property 7-10yrs in cartoon form featuring bogeys and unashamedly gross toilet humour which is a gift from an animation point of view and the characters are really strong. Children need to be able to relate to the characters without it being too much of a leap of faith. TV can take the character into other places eg with Fleabag Monkeyface they’ve used sweeping panoramic that can’t be used on the page.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.