Secrets of Power Persuasion for Salespeople by Roger Dawson

Author:Roger Dawson [Dawson, Roger]
Language: eng
Format: epub
Tags: General, Reference, Business & Economics, Personal Growth, Self-Help, Success, Personal & Practical Guides, Sales & Selling
ISBN: 9781453254158
Publisher: Career Press
Published: 2012-04-24T00:00:00+00:00

Key Points From This Chapter

1. Everyone either tends to be either matcher or mismatcher. Being able to recognize which one of these your buyer is helps you become a better persuader.

2.

Matchers look for similarities; mismatchers look for differences. Most people are a combination of both. Some look for similarities and then see the exceptions. Others look for dissimilarities and then look for exceptions.

3.

Matchers would like their world to stay the same and form lifelong attachments to things and people. Mismatchers are always discontent and frequently move on to what they hope will be greener pastures.

4.

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