Secret AdWords Hacks That Can Increase ROI by up to 400% in Less than 14 Days by Asher Elran

Author:Asher Elran
Language: eng
Format: azw3
Published: 2017-07-23T07:00:00+00:00

It’s okay to come in third. In fact, it can be better than coming in first. It’s not uncommon for Google searchers to check the organic results first, and then scroll back up to view the ads in the third and second spots. The ads in the first spot also tend to get clicks with informational intent, while those in the remaining positions get clicks driven by an intent to buy.

Now let’s look at the numbers. Based on our research, 57% of paid clicks go to the ad in the first spot. The other 43% go to ads in the second and third spots. That’s only a small difference in clicks, and yet the CPC for the first spot is much higher than the CPC for the other positions—sometimes double or triple the amount. Is it worth it to pay a lot more for just a few more clicks? Probably not.

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