Salesforce Marketing Cloud For Dummies (For Dummies (Computers)) by Chester Bullock & Mark Pollard

Author:Chester Bullock & Mark Pollard [Bullock, Chester]
Language: eng
Format: azw3
ISBN: 9781119122104
Publisher: Wiley
Published: 2017-10-13T04:00:00+00:00

Sending regular communication: Do you have a newsletter that you use to stay in regular communication with your customers? Sending it by email gives you great tracking information on how your subscribers are responding to your message.

Creating Email Content

For this section, we collaborated with Justine Jordan, email-marketing industry leader and vice president of marketing at Litmus. Litmus software helps you optimize your email marketing by providing email previews, comprehensive checklists, and advanced analytics. You can learn more about Litmus at https://litmus.com.

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